|
De multidisciplinaire aanpak gaat online ! |
|
Written by Ernst Baart
|
 Het menselijk lichaam is en blijft een miraculeuze "machine". Topsporters net als recreanten zijn in staat tot onverwachte top prestaties, even goed als ze soms haast onverklaarbaar kunnen instorten om niet te spreken van soms werkelijk wonderbare herstelprocessen. Begeleiders van topsporters en anderen "met een missie" staan op de eerste rij qua beleving en wat dat nog het meest boeiende maakt is dat geen mens het zelfde is of reageert. Of je als trainer/coach nu betrokken bent bij een individuele duursporter of een teamsporter, je weet dat je het beste er pas uithaalt als alle puzzelstukjes op de juiste plaats vallen.
Talloze visies en filosofieën passeerden reeds de revue als trainers op zoek gingen naar de beste aanpak om het gewenste resultaat neer te kunnen zetten. Enkele constanten zijn echter het aloude adagium "meten = weten" en de kracht van de multidisciplinaire aanpak.
Immers wie durft beweren dat hij de specialist is in én het sporttechnische én het fysieke met de mix tussen kracht, uithouding, soepelheid en de juiste opbouw naar een piek . Vervolgens ook nog eens alles weet van de psychologie die de sporter leert om te gaan met stress, teleurstelling, succes en "andere" teamgenoten. En tenslotte ook medisch voldoende onderlegd is en weet welke effecten je kan bereiken met welke diëten... Kortom de (top)sporter met een doel is gebaat bij een multidisciplinaire begeleiding door diverse specialisten!
Maar hoe krijg je al die informatie bij elkaar zodat ook de resultaten van de ene specialist eens afgezet kunnen worden tegen die van een andere? Want de gewenste resultaten volgen natuurlijk pas als alles klopt en de juiste invloed op elkaars inspanningen bereikt wordt.
In "the good old days" deed men daar niet zo moeilijk over. Men hield zijn eigen dossier bij met alle rapporten, testresultaten en adviezen op papier in mappen, kaften. Als er al iemand de moeite wou doen de gegevens te verzamelen tot een "helicopter view" was daar vooral veel geduld voor nodig. Maar toen had men ook nog die tijd natuurlijk...
|
|
Read more...
|
|
The Sponsorship Process: a Life Circle |
|
Written by compete-at.com
|
|
As a producer of sporting events, dealing with sponsors is a crucial aspect of your professional life. If you want to win at the game of accumulating great sponsors – and who doesn’t – it helps to understand the process. Landing and working with a sponsor for your event is a process that goes through several stages, much like life. That is, it starts at the beginning, matures and grows, and then ends.
If you do your job right, you’ll create - to be Disney-esque about it - a veritable circle of life. Renewing itself over and over again, well into the future.
It all begins by understanding the steps. The process of sponsorship entails several “life stages”: Identify; Recruit; Evaluate; and Fulfill. Each phase is quite distinct in what it demands of you.
|
|
Read more...
|
|
|
Know Your Audience’s “Social Technographic Profile” |
|
Written by compete-at.com
|
|
The term "demographics" is thrown around a lot these days. From a marketing perspective, it refers to the specific characteristics of the audience you're trying to target in a campaign. Demographics can include age, gender, race, education level, income level, and location, as well as factors such as marital status, home ownership, parenthood and so on. Of course, the only demographics we care about, as marketers, are those that affect a person's likelihood of buying our product or service.
One of the chief concerns of any good marketing campaign is whether or not it hits the audience we want to reach. We wouldn't try to promote a skateboarding event in a magazine read mainly by retirees. Why? It doesn't reach our target demographic.
As marketing expands into the cyber realm and social media become ever more central to our marketing campaigns, simply knowing our audience's demographic profile may no longer be enough. We may need a new set of criteria. Social Technographic Profile is a term coined by Charlene Li and Josh Bernoff in their book Groundswell (a book I highly recommend). It's based on a concept of Technographic Segmentation introduced by Dr. Edward Forrest in 1985. In short, a person's social technographic profile defines his or her personality and characteristics when it comes to social media.
What does the person do online? What are his/her web habits? What kinds of sites does s/he visit? How does s/he relate to those sites - actively or passively?
|
|
Read more...
|
|
Creating a Social Media Strategy |
|
Written by compete-at.com
|
|
Social media are a vital resource for promoting your events in the 21st Century. Sites like Facebook, Twitter, LinkedIn and Wikipedia provide endless opportunities to connect, one-to-one, with thousands - even millions - of raving fans of your sport. As you think about how to leverage this mind-boggling new resource, though, it's easy to become overwhelmed. So when you're creating your social media strategy, follow a simple step-by-step plan.
Step 1: Set your goals.
Clearly state your goals and constantly check them against your marketing intentions and your concrete results. Write goals down and be specific. Don't have too many goals but focus on what is important and keep an eye toward diversity. It is always better to have a few goals and meet them than to go after pie in the sky. Your goals might include, for example, reconnecting with a certain percentage of your previous event competitors, increasing your network size and generating a certain amount of new content every day/week/month. Whatever your specific goals, remember that your plan is going to take time and don't have unrealistic expectations. Rome wasn't built in a blah, blah...
|
|
Read more...
|
|
Blog
